Prototype Report

What is KALM?

KALM is an app that helps users make the most of what’s in their wardrobe by swapping clothes and styling themselves or others at no cost.

Our idea stemmed from the current environmental issues caused by the fashion industry. It made us all want to create a product that would bring the ease of recycling clothes to the forefront of the younger generation’s mind.

Unique Selling Point

Our USP consists on the basis of encouraging recycling through the awareness of environmental damage created by the fashion industry.

Target Audience

Our target audience is both males and females, aged 18- 30 years.

Logo and Style

Our logo was created on logojoy.com. We changed the hanger into the recycling triangle to represent our company’s objective. The monochrome colour theme is best suited for our target audience.

Main Features

My Wardrobe – Users can upload photos of their clothes and create their own outfits. They can also see outfits that have been made for them by other users.

Style Me: Allows others to view the user’s wardrobe and style outfits for them. They can also use this tab to search for other users and create their outfits too.

Swap Shop: Displays clothes from other users that they are happy toswap. If the user likes one of their items, they can message the swapper and arrange an exchange.

Starred: This tab stores all of the user’s favourite items that they have starred in the Swap Shop page.

How the App Works

If you click on the below link, you will be able to see a tutorial of the KALM app.

Tetrad

Enhance: KALM enhances and amplifies the awareness of recycling and encouragement to recycle old clothing.

Reverse: There’s the potential for users to use the app for monetary/profit reasons or cyberbullying.

Retrieve: Bringing recycling to the forefront of our minds.

Obsolesce: Taking away the physical act of having to spend money on clothing.

Cost and Funding

We used howmuchtomakeanapp.com to gain an approximate cost for our app. It was estimated at $75,500.

Our app is free for users so the money we make will be from selling our user’s data (users accept this during the sign-up process) and sponsorship from charities.

Software Research

The software we used to design our app was Adobe XD. We looked at The app builder, Appy pie and Appery, but these apps didn’t look easy to use for beginners.

The software we will use to store our data will be Oracle Cloud. We researched a few data storage software but Oracle stood out the most to us due to its positive reviews.

Data

The data we collect will be documented on an excel sheet. This will collect the following:

• User info – age, gender, location and month joined.
• User activity – social shares, swaps and average screen time.
• User preferences – answers completed on the user profile.

This data will enable us to:

• know what features are most popular.
• improve our app’s least used features.
• filter our user’s search with their preferences.
• sell this data to other businesses for them to incorporate this data into their marketing.

Future Developments 

• To make the app work accessible on Android phones.
• DIY Craft videos of how to recycle your items into other objects.
• Advertising revenue – Greenpeace, charity ads, upcycling brands.
• Option for charity donations

References

Kelly, O. (2011). McLuhan’s tetrads: what they are and how they work. Retrieved from hts://www.owenkelly.net/984/mcluhans-tetrads/